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Scaling A Conservatory Roofing Company To 6 Figures A Month Using Facebook Ads

by Sam Darby · Updated Sunday September 20, 2020

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Conservatory roofing company (or any other home improvements company) looking to grow using Facebook ads? Read on…

In this post I’m going to break down exactly how we rapidly scaled a UK roofing company from completely brand new to social media, to generating over £145,000 in conservatory roofing sales using Facebook ads…

What Were The Numbers?

So, let’s firstly break down the numbers, so we can see exactly what happened…

 

The above message was from the client after around a week of running ads.

To get the full statistics after running for 2 weeks, watch the video at the top of this blog post!

The rough sales is in at around £145,000 to date!

Let’s take a look at the numbers inside of Facebook…

So, around £644 spent so far to date, and 69 leads generated to date!

That’s a cost per enquiry of £9.34 (not including any direct calls)

The Campaign

For this campaign, we chose to run with an offer of up to 25% off any quoted price.

The reason for this, is that the company was able to adjust their quotes to accommodate for the discount, and ensure their margins were high.

We used a selection of images, videos, and sliders to create this campaign, below is an example of one of our ads, what it looked like, and what the associated text was…

The ad was eye catching, did a great job of displaying the benefits to the product, and generated a high volume of quality leads…

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