The Perfect Facebook Ad (6 Step Formula) With Examples

by Sam Darby · Updated Thursday May 28, 2020


Creating the perfect Facebook ad plays a crucial role in attracting the right audience and getting more leads. The following the six steps that are involved in creating the perfect Facebook.

1. Understand your market:

The first step in creating your perfect Facebook ad is to create an avatar of your ideal customer. This avatar should consist of all the possible details of your ideal customer. While creating a Facebook ad you must take the kinds of problems they might be facing into consideration and think of what is going to resonate with them.

Business owners like gym owners may tend to think that anyone could benefit from their services. However, to score a customer you need to create an ad that would reach the right audience. Therefore, it is important to have an in-depth understanding of your ideal customer.

2. The perfect offer:

The next step is to make an offer that is hard to miss and that attracts buyers. In case you offer free services, you should be careful about the type of customers you would attract. In most cases, free services attract people that only want to take advantage of something for free and they are not interested in buying your product or services.

The best way to avoid this problem is adding on to your normal services for example if you have a training studio instead of giving out free training sessions you could make an offer of 5 training sessions for £ 99 which is cheaper than the normal training sessions. This way you are attracting the audience that is willing to buy your product or services.

3. Sales process:

Once you make the perfect offer, then you have to think about the steps involved in turning a lead to a customer. Additionally, you should keep a track of the performance of your campaign at each step of the sales process. For example, you could offer a discount in the first month of the training session and see how many of those people turned into long term paying customers. It is about understanding what steps you would require to turn leads to into customers.

4. Follow AIDA:

AIDA stands for Attention, Interest, Desire, and Action. It is widely used in marketing and advertising to describe the steps that a customer goes through from being aware of a product or service to purchasing it. While creating a Facebook ad you should keep this principle in the back of your mind and apply it in every step.

The attention in AIDA means grabbing the attention of your ideal customer by saying something that resonates with them. Interest means peak your ideal customer’s interest by describing the benefits of your product or services and explaining why they should buy it. Desire can be created by providing testimonials so that they could imagine using your product or service. Action means telling your customer what to do to get your product or service. 

5. Be clear:

This is a very important step in creating the perfect Facebook ad. You must be very clear about the steps that the client needs to take to avail your offer. Your landing page must be user-friendly so that the user does not lose interest and would have a smooth experience.

6. Use social proof:

The last step and another important step is using social proof. As mentioned earlier social proofs helps in creating a desire among the user. They imagine how their life would change if they use your product or services. Social proofs also help in building the trust between you and the users. Therefore, it is best to fill your landing pages with testimonials or social proofs.


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