by Beth Whittaker · Updated Monday August 24, 2020
Promoting your home improvement business is vital to get yourself new leads, but what do you do when you have a limited marketing budget? Can you get effective results at a low cost?
There are a number of low cost marketing strategies for home improvement companies which can be very effective at generating you new leads. We have compiled some of these below to help you get started.
This is vital.
If you want to promote your business you need to know who to promote it to. You’re never going to be able to attract everyone so its worthwhile targeting a specific market that you can tailor your promotions to.
First you need to choose who your target market is, who do you want to be your main clientele? Once you’ve decided this, you need to get to know them. Knowing your target audience is vital to have a successful marketing strategy, particularly when marketing on a low budget. If you don’t know who your audience is, how are you going to get them to see your advertisements? How are you going to develop targeted ads?
Knowing your target audience includes knowing details such as age, gender, income, locality, how far they are from your base etc. The more you know about your ideal potential customer the more you can adapt your marketing to target this audience and make it as effective as possible. Once you have a clear idea of who you’re targeting you can then adapt all of your promotion strategies to make them increasingly effective, even on a low budget.
When was the last time you bought something online without reading any reviews? Would you be willing to spend your hard-earned cash on something that could have rubbish results?
This is why it’s important to ensure that you have a number of reviews that can persuade potential customers into choosing your business.
Reviews are a great way to promote your business for a low cost, simply get happy customers to leave a review which you can then use to help bring in more customers. Good reviews always help to encourage potential customers towards making the first steps to becoming a paying customer. Especially if those leaving them have something in common with prospective clients.
However, don’t assume that customers will automatically leave reviews, sometimes this will happen, but it’s important to build customer reviews into your business structure in order to encourage previous clients to leave good reviews. When quoting a client for work show them your reviews and explain that you will be asking them for a one when you finish your work for them. This makes them feel more comfortable that you’ll be doing all you can to keep them satisfied. Then, when you’ve finished your work for them make sure you check back in and get them to write a review that can bring in your next customers.
Its important to keep your reviews are up to date, if they are all from months ago visitors are likely to be suspicious and less willing to choose you to do their work. It’s also important to get these reviews listed on review websites as well as on your own websites so that customers can compare them to your competitors, and hopefully choose you!
It’s fair to say that there are very few people who don’t use some form of social media. So, choosing not to advertise there means you’re missing out on reaching a lot of people and not engaging potential customers.
If you know your target audience well enough you’ll hopefully know where your customers spend most of their time, whether that be Facebook, Twitter or YouTube and can focus your adverting efforts there.
Social media advertising is able to reach a lot of people easily and at a low cost. Making it an easy and affordable way to market your home improvement business. For example, you can use Facebook to advertise your business and allow potential customers to submit their information to you without them ever leaving Facebook. You can then use this information to contact them and convert them into paying customers.
You can also use social media to engage with followers, ask questions and reply to any comments or questions they may have. By posting fresh content and news updates related to your home improvement business you can gain followers and bring in new business. But ensure you don’t spend too much of your time doing this, limit yourself to 20-30 minutes a day so it doesn’t use up too much of your time.
It’s thought that we see over 5000 adverts a day, many of which are on social media so it’s important your adverts stand out. This is where it can be worthwhile getting a marketing agency to help develop the right advertisements and target them towards the right people. While you may think this isn’t the best strategy if you’re on a low budget, using a marketing agency doesn’t have to be expensive, you can use them on a short-term basis and you are likely to quickly get your money’s worth and more in new leads.
If you want help developing your Facebook marketing strategies then get in touch with us, we know how to target you audience, develop the best adverts and funnel viewers into future leads. Alternatively, if you just want a chat to find out what social media advertising could do for you, feel free to book in a call with us and we’d be happy to answer any questions you may have.
For many potential customers your website can be their first experience of your business, so its vital it gives a good first impression.
To do this, make sure its easy to use, has a good layout and looks professional. Use your website to showcase the work you could do for them and build their confidence through displaying the reviews of previous customers.
Include pictures and videos of case studies that will engage them and show off your skills as well as potentially inspire them by giving ideas for future projects.
It’s important that your contact details are well displayed to make it easy for site visitors to contact you and enquire about potential work, giving you the opportunity to turn them into paying customers.
Once you’ve created a strong website its then vital to spend some time improving your SEO. If your website isn’t positioned in the top 3 search results then you’ve already lost a larger number of potential viewers. Making your website SEO friendly is, therefore, vital.
You can improve your SEO in many ways such as:
While these are a few options, there are lots of resources out their to help you improve your website SEO, including tools such as Google Analytics. So do your research and spend a bit of time on this as if you do it well, it can give a big return on investment.
A blog is one of the most effective ways to drive more visitors to your site, but it also helps to educate these visitors so that they can make purchasing decisions faster and become paying customers.
It’s also free!
Undertaking content marketing in this way gives people confidence about your company and attracts them to your site when they’re researching home improvement options. Because of this, it makes it a great method to promote you home improvement business on a budget.
Your blog content should focus on addressing the questions, problems and challenges that your customers ask you regularly, give home improvement ideas and tips and update readers on news and trends. Your titles should look like the sort of thing they will be typing into google.
Address issues such as:
You can capture more home improvement leads by introducing call to action points throughout the blog that will help move visitors onto the next steps towards buying from you.
Even if your site visitors aren’t ready to commit to you straight away, by having a blog they’ll remember your brand and come back to you when they’re ready to get work under way.
In the same why SEO is important for you website, the same exists with blogs. It’s important to utilise your blogs to improve you SEO ranking so that you can generate the traffic that will get you the leads.
Use strategic key words and key phrases; you want to use more specific keywords and phrases that don’t have a really high search volume so that you’re not competing with large websites, use phrases such as ‘home improvement on a budget’ or ‘ home improvement business in Essex’. However, be careful not to make it so specific that it doesn’t drive any traffic at all. Try and tailor the contest to your service area so that you can turn visitors into leads.
There is some great content out there to guide you towards making SEO friendly blogs, so do some research and we recommend this Neil Patel blog as a good starting place.
Often businesses are so focused on getting new customers they forget about their previous ones. But this is a great opportunity to promote your home improvement business and gain leads as they already know and trust you, so the hardest part is already done.
It’s therefore worthwhile getting in touch with your previous customers and reminding them of the other services you can offer. Some clients may not be aware of these other services so by sending a well worded email or phone call you can inform them of what you can offer and you you may be able to help them out with the work that they’ve been thinking about doing for months.
Getting back in contact with them will also remind them of your business so that they recommend you to friends who are looking for home improvement projects. Word of mouth has always been a stable way to promote home improvement businesses and this is a great way to further its impact.
As this blog has explained, promoting your home improvement business doesn’t have to be expensive. If you follow the tips above, there’s no reason you can’t create leads on a low budget. Once you know your target audience, use the combination of these methods to successfully promote your home improvement business and help it grow.
So why wait? Get started on your business promotion now and don’t forget to get in contact with us if you need help with promoting on social media or just want to know more about promoting your business on a budget, that’s what we’re here for!
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